Since the announcement of Revlon filing for Chapter 11 last month, I’ve been thinking quite a bit about Revlon, its co-founder Charles Revson, and its many peaks and its coming disaster. Below is a short overview of Revlon and their early, ingenious marketing strategies; a follow-up deep dive on their color promotions and House of Revlon salon will be sent out over the next week.
Fascinating! Can’t wait to read part two! Now to get a manicure!